Generating New Leads and Opportunities
Google Lead Generation Campaigns
Lexona are a Niche financial advisory company. We were provided with a budget of £5,000 to run lead generation campaigns.
Through detailed industry sector and competitor analysis we created a number of high performing campaigns, with specifically targeted keywords.
Our optimisation and reporting strategy, concentrating primarily on CPC ensured we maximised impression share. Increasing daily budget, max cost per click and analysis of Google Tags, has generated increased leads focussed on cost per acquisition and customer lifetime value