We helped Mattel manage their £2 million advertising budget across video display and instream ads with campaigns run across multiple countries.
This incorporate account management of over 100 monthly campaigns, 600 ads sets, 30K ads
Alongside increasing extended view rates across the various product channels, we also were also able to increase subscriber numbers.
We produced monthly reports offering insights and improvements to campaigns, including reporting on best performing ad creatives.
We continuously optimised keywords and topics groups, and reviewed competitor activity and performance to maximise our own ads performance.